How do I use Aura's Gift Setup feature?

Gift Setup available for frames purchased through allows you to add a personalized message, select photos and invite family and friends to join the frame before it's even set up. Read on for step-by-step instructions to set up Aura as a gift.

Please note the gift setup is only available for frames purchased through

Follow the steps below to set up your gift!

1. Click on the link in the Aura Gift Setup email.

After you purchase an Aura Frame from you will receive an email with the subject line: "Giving Aura as a Gift?" Open the email and click the yellow button inviting you to "Personalize Now" to get started.

2. Download the Aura app.

You will be taken to a new webpage which will redirect you to open the Aura app. If you're on a desktop computer, you'll be prompted to enter your cell phone number to receive a download link via text. Carefully enter your number before clicking the yellow "Submit" button.

*Note: If you open the email on your phone you can ignore this and move on to step 3.

Shortly after you click "Submit" you will receive a text message with a link to download Aura Frames. Tap the link in the message which will redirect you to the Aura app.

3. Open the Aura app and create an account.

Open the Aura app and type in your email address. Then click "Get Started." Next, enter your first name and a secure password to create an Aura account. If you already have an Aura account, sign in using your email address and password.

4. Select the frame from your order history.

When you open the Aura app you'll a screen that says "Gift Setup" with your recently purchased frame listed below. Tap on the frame to continue.

*Hint: If for any reason you don't see this screen when you open the Aura app, go back to the link in your text message or the link in the gift setup email and click on it again.

5. Add a cover photo.

On the following screen you are invited to add a photo that will appear on the frame when it's set up by the recipient. You can also write a personalized message that will appear in the app when the frame is set up by the recipient. Click "Next" to continue.

6. Invite family.

You'll then see the option to Invite Family Members giving others the opportunity to select photos for the recipients frame. Click "Invite" and enter the email address or phone number of the person you'd like to invite before tapping "Done" on the top right. Click "Next" to continue. 

7. Add more photos!

The following screen confirms that your gift has been set up! You can continue to select photos, invite additional family members, and customize the frame's settings even after it's set up. 

The Aura app will continue to display the frame as "Gift Frame" until the recipient receives the frame and sets it up. Once they have connected the frame to WiFi and named their frame it will no longer appear as the "Gift Frame" in your app and will instead be listed as whatever the recipient decided to name it.

Note: If you’d like to make any changes to a gift you already set up such as editing the cover photo or gift message, you can click the link in the original email (scroll back to Step 1.) to erase this gift setup and start again.


Ready to purchase Aura for a loved one today? Click here to order now.

If you require further assistance please don't hesitate to contact Aura's Customer Support by emailing or calling 646-630-7237.



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